Want to know how SEMrush content marketing toolkit works?
Content marketing is highly competitive. You know it. It is very difficult to be visible among millions of pieces of content that are published every day.
That’s why you need a content marketing toolkit to make your content relevant, meaningful, and visible.
If you want to transform your prospects into your customers, you need to serve awesome content that resonates.
It doesn’t matter which industry you’re in. If you can’t create useful content for your target audience, they are not going to buy anything from you.
Content marketing is all about providing content that helps potential customers, create awareness, and build a sense of trust among them, occasionally promoting your product.
This is the only formula to grow as a content marketer, generate leads, and grow your sales.
However, creating valuable and profitable content for the targeted audience is not at all easy.
You need to understand your audience & their problems to create unique content that hits the pain point.
For this, you need knowledge, experience, and a set of right tools.
Knowledge and experience are acquired in the process by learning, implementing, and experimenting.
But marketing tools are something that you can use from the beginning to make the process much easier and get results much faster.
So, here I present the content marketing toolkit by SEMrush for smart content marketers.
What's There in SEMrush Content Marketing Toolkit?
SEMrush content marketing toolkit is a set of powerful tools for creating high-quality content that is loved by both readers and the search engines.
The toolkit contains the following content marketing tools:
- Topic Research
- Marketing Calendar
- SEO Content Template
- SEO Writing Assistant
- Brand Monitoring
- Post Tracking
- Content Audit
As you go through these tools and learn how they function, you will understand the importance of having them in your content marketing toolkit.
What will you learn in this article:
In this article, you will learn how to create winning content using tools available on the SEMrush content marketing platform.
This article covers:
- How to find great topic ideas with SEMrush Toolkit?
- Planning a winning content strategy with the SEMrush marketing calendar.
- Writing an SEO optimized article with SEO content template and SEO writing assistant.
- Brand monitoring and tracking the article’s performance.
- Making a site audit to know how things are working for you and improve them (if required).
So, let’s start the tutorial on how to use SEMrush for content marketing.
How To Use SEMrush Content Marketing Toolkit - A Quick Guide
If you’re already doing content marketing, you probably have some content on your blog or website. Before finding new content ideas for marketing your products, you first need to analyze your existing content.
So the first tool that you will take out from SEMrush’s content marketing toolkit is the content audit tool. This tool helps you find out the issues in your existing content that you need to fix to create the best content.
If you are new to content marketing and just starting your online journey, congratulations. You’re lucky that you found this awesome toolkit for content marketers at the beginning itself.
As you don’t have any content yet, you need to start with the topic research tool of SEMrush.
So, let’s head over to the SEMrush content marketing platform.
1. Topic Research Tool: Find Awesome Blog Post Ideas
Even if you’re a beginner-level content marketer, you know what is content marketing and the importance of publishing regular content.
Because the whole content marketing plan is based on the content, you can’t afford to take a chance of having no content ideas.
Instead, you should always be ready to provide the most valuable information to your readers before anyone else in your industry or niche.
SEMrush topic research tool helps you find the most popular topics related to your keyword and never lets you out of content ideas.
All you need to do is enter the keyword or topic in the search bar, fill the details of your target country, region, city, and language, and click the get content ideas button.
SEMrush will explore its database and bring the most relevant topic ideas in a few seconds. This will include the:
You can further explore the topic research tool by using functions like:
Further, you can sort the data using the ‘prioritize topics by’ option on the right-hand side.
If you go through this process you will find some of the most amazing content ideas for your blog or website.
To understand how this tool works, you need to use it. It is not possible to fully understand it otherwise.
The next thing to do is either make a content calendar for building an epic content marketing strategy or moving ahead to write the article right now.
2. Creating Content Strategy with the Content Marketing Calendar
The purpose of the SEMrush content marketing calendar is to have a clear vision and plan for your content strategy.
This helps in planning your marketing campaign and activities to complete the tasks on time.
If you have a team, you can assign the tasks to them and track their work progress.
Say for example you want to launch a new product in the next three months. You can create a campaign in the marketing calendar and add various activities to it.
The activities are the steps you will take to make the campaign successful like publishing blog posts, guest posts, doing webinars, and so on.
These are performed to spread awareness about the product and influence the potential buyers of that product to make a purchase.
To complete the activities, you will divide the activities into smaller tasks. The tasks could be like doing keyword research, writing blog posts, editing, proofreading, and publishing the post.
You can assign these tasks to your team members. Even if you’re working alone as a solo content marketer it will help you have a clear mindset about your tasks and the time frame in which you have to complete them.
This way the marketing calendar helps in making successful content marketing strategies.
3. SEO Content Template (SCT) For Ultimate SEO Recommendations
Creating outstanding content becomes meaningful when along with readers, search engines start liking it. SEO content template being a powerful SEO tool in the SEMrush content marketing toolkit helps marketers with this.
It generates a template giving recommendations about best practices to create SEO friendly content. SEMrush acquires the data by analyzing the top 10 competitors of your focus keyword that are ranking on Google SERPs.
The content template suggests the optimal title length, target keyword placement areas, semantically related keywords that you need to place in your content, recommended text length, and the websites to get backlinks from.
You can also use the SEMrush keyword research tool to find the most profitable keywords for your content.
Along with SEO recommendations, SCT also has a ‘real-time content check’ option that allows you to write and check content quality.
This is how we can use the SEO writing assistant on the SEMrush interface.
These features make the SEMrush content template a super cool marketing tool for content creators.
4. SEO Writing Assistant (SWA) For Search Engine Optimized Content Creation
This tool scores your content out of 10 based on the content readability, content originality, search engine optimization, and your tone of voice.
Higher the score, the better it is.
SCT and SWA are tools that every content creator and marketer must have in their toolkit for SEO optimized content creation.
5. Brand Monitoring Tool: The Eagle's Eye
Do you know, what do people think about your brand? Are they happy with it or not? Is your brand getting a positive response or a negative one?
As a professional content marketer, it is super important to know how your brand is performing in the market and especially against your competitors.
The brand monitoring tool by SEMrush answers questions like these and helps you track the effectiveness of your brand-building efforts.
With this tool, you can track your target keywords and keep an eye on your competitors.
Using the tool you can build trust in the market, understand the people’s problems, get more backlinks, grow your brand, and remove negative sentiments if any.
For example, if someone is talking about your brand or mentioning it on the web, this SEMrush tool will notify you.
So, what can you do with this?
First, if someone misunderstands your brand, you can make a clarification, fix it, and create positive sentiment about your brand.
Second, it gives you tons of backlink building opportunities. If someone is mentioning you without linking to your website, you can approach him and ask him to link to your domain.
6. Post Tracking Tool To Measure The Impact
Tracking the performance of your published post is necessary to know whether it is quality content or just a piece of garbage (which is not possible if the post is created by using an SEO content template and SEO writing assistant by SEMrush).
The post tracking tool is super easy to use. Put the URL of the article you want to track and click on start tracking.
It will create a new project. You can add up to 50 URLs to track in a single project.
It will show the data covering different metrics like URL, referral traffic, keywords, shares, backlinks, and estimated reach.
URL metric will show the number of URLs that you’re currently tracking.
The referral traffic shows the number of traffic that is coming to your articles from sources other than search engines.
Keywords metric shows the number of target keywords that are ranking on Google in each article.
Shares metric shows the number of times the article is being shared on different social media platforms like Facebook, Twitter, LinkedIn, and many others.
Backlinks show the number of websites that are linking to a particular article.
Estimated reach shows the number of potential readers that an article has reached.
7. Content Audit: Revise and Improve Your Existing Content
This is an extremely important tool from the SEMrush content marketing toolkit. This is a part of a content analyzer that also contains post tracking tool.
The content audit tool helps you analyze the quality status of your website content and shows content that needs improvement.
As you enter the domain name in the content audit tool, SEMrush will acquire your website data from the sitemap.
The data will be in the form of subfolders that will contain different URLs in it.
To run a website content audit, you have to select the folders you want to be audited and hit the start audit button.
Make sure to integrate the Google Analytics and Google Search Console to get the best results.
SEMrush will divide the content into the following categories:
- Rewrite or Remove
- Need to Update
- Quick Review
- Poor Content
Rewrite or Remove: This category of content includes the pages that have been published about more than 24 months ago and haven’t got even 15 page views in the last 30 days.
Need to Update: The content in this category includes the pages that have been published more than 6 months ago and that has got more than 15 page views in the last 30 days.
Quick Review: The quick review category has content that is published in less than 6 months and has more than 150 page views in the last 30 days.
Poor Content: The poor content category contains pages with less than 200 words.
Below each of these categories, you will find a start analyzing button. Hit the buttons and get the audited data in front of you in a few seconds.
Export the data in excel, decide future actions to take, and set priorities for each action marking them in the content calendar.
If you want to know more about this tool you can head over to SEMrush Academy and join the free SEMrush content marketing toolkit course.
Why Should You Use the SEMrush?
Because SEMrush is the best digital marketing tool. Along with content marketing toolkit, it has tons of other tools for growing your business.
With more than 5 million users around the world, SEMrush is the most trusted SEM and SEO tool in the market.
If you want to grow as a content marketer, SEMrush is the right choice.
Is SEMrush Free?
No. SEMrush is not free. It is a paid tool. However, they do offer a free version of SEMrush that comes with limitations.
If you don’t have enough money, you can go for the free version of SEMrush for now and purchase it in the future.
Or, you can get access to the SEMrush paid features with its free trial.
The earlier you get access to the paid version the better it is for you as you can make use of its full potential.
Content marketing is not a game of luck. It has to be played with proper planning and strategy.
Businesses with well laid down content marketing strategies get around six times more conversions than those without any strategy.
With awesome tools in the SEMrush content marketing toolkit, you can create an effective content marketing strategy and distribute content to the target audience.
So, what are you waiting for?
Explore the best content marketing tools from SEMrush and start creating winning content.